Current monetization models are struggling to support ecosystems where content is rewarding for everyone involved.
Banner advertising disrupts content.
Click-through rates have never been lower, as over 400 million devices have ad-blocking installed and consumers become increasingly “banner-blind”.
Native advertising mimics content.
Not only can it be incredibly expensive and time-intensive to create, Native advertising can be difficult to scale effectively.
Narrative Advertising is content.
We harness the untapped, long-term value of editorial from our premium publisher network. Narrativ's technology makes quality content sustainable and rewarding for everyone involved - the publishers who create it, the advertisers who support it, and the readers who rely on it.