After reviewing FTC guidelines on Digital Advertising Disclosure, BAM has created the below guidance and examples on how to update your site’s disclosure policy and language.  As a member of NAI, BAM requires our Publisher partners to provide their readers with information on data collection and related use as well as an option to opt-out of Interest Based Advertising. 

 

While these are BAM's interpretations following a thorough review of available resources, they do not constitute legal advice. BAM encourages you to consult legal counsel and read through all of the available FTC documentation. For FTC documentation, please see here, here and here.


Site Disclosure Policy

Per FTC guidelines, publishers should disclose their affiliate relationships, any compensation they receive for content posted on their digital properties, and the way that they collect data on readers. The latter should include a link to the NAI advertising opt out page.

 

Sample Disclosure and Privacy Policy

 

Affiliate Link Disclosure

[Publisher] takes part in affiliate advertising programs.  This means that if you click on and/or make a purchase through certain links on this site or any related social media platforms, we may make a commission from that click and/or purchase.  

 

Sponsored Article Disclosure

We may receive compensation in connection with products we review or discuss in certain stories on this site.  Any such stories will be marked as “sponsored” and disclosed within the relevant editorial.

 

Privacy:

[Publisher] takes your privacy very seriously. This privacy policy governs and details the main privacy principles we apply to the data we collect through our website and services.

 

[Publisher] only stores non-personally identifiable information and encrypts all personally identifiable information. This means that nothing we collect about you can be used to identify you individually.  This data may be collected in a variety of ways - including through the use of log files, pixel tags, cookies, and/or similar technologies.

 

If you don’t want [Publisher] to collect data about your website usage, you may disable our services for all three devices (desktop, tablet and mobile) by opting out on each.  To access the opt outs of [Publisher] and other online advertising companies, visit the Network Advertising Initiative opt-out platform.


Affiliate and Sponsored Disclosure on Articles

If the publisher is earning compensation on an article, it must be clearly and conspicuously disclosed. This disclosure must be easy to read and located at the top of the article before a reader makes a purchasing decision; and should also link readers to the full site disclosure policy where they can learn more.

 

We have identified three types of articles with variable degrees of sponsorship that must be distinctly labeled by the Publisher: