1. Download the Extension on Chrome

On the Chrome Web Store search for BAM for Publishers and click "+ ADD TO CHROME" The extension will be added to your chrome menu at the top right corner. Simply click on it and sign in with the credentials given to you and you will be ready to go!

 

2. Create a New Edit

Creating a new edit is easy on the BAM extension. Type your new edit name with publication date (Beauty for Fall, 9/12/16) into the field at the bottom and BAM it!

 

3. Create a BAM Link

The BAM extension makes it easy to create BAM links. Simply find a product you want to feature on your favorite merchant site, use the extension to find the edit you want it to be featured in, and BAM it! Copy and paste the generated link into your site. 

 

4. Create an Exclusive Link

Use the extension to mark BAM links that should direct exclusively to a single merchant. 

 

To designate that a BAM link is Exclusive, simply press the lock icon at the top of the extension before you BAM. You will see the "Dynamic" label change to "Exclusive" and then you continue to BAM as normal. Remember that Dynamic links allow all eligible merchants to bid, Exclusive links direct only to the original merchant URL. 

By default, all BAM links are dynamic and generate revenue by taking readers to the highest bidding merchant carrying the target product. However, if the Edit is about a specific site sale, you might need all products in that story to direct only to that Merchant's site. In this case, links should all be marked as Exclusive and then only Merchant from which you generated the BAM link will be eligible for the auction.